In the fall of 2011 after taking a tour of the Art Institute of Santa Monica, they quickly realized that fashion school wasn’t the direction for them. FNL wanted to focus solely on making one of a kind designs to create a more exclusive brand. They hit the streets of downtown LA looking for fabric, pattern makers, and factories. Networking with some people in the fashion industry they realized after a few production runs starting a fashion company wasn’t nearly as easy as expected.
FNL was blessed with finding a strategic business partner who helped bring the first brick and mortar location to life. With the resurgence of their hometown FNL knew that the local support would continue to drive sales and spread the word. Not knowing they would sell hundreds of jeans within the first couple months FNL had to postpone their website due to the overwhelming support of Wichita, Kansas. Realizing the demand for FNL’s the founders knew the next step was crucial.